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Milk powder with fruit and veg now out

Brendish introducing the new Dugro Fruit & Veg at the launch.


Danone Dumex recently introduced the Dugro Fruit & Veg, an enhanced milk formulation that provides the right nutritional balance for growing-up children.

Added with 13 fruits and vegetables extracts, Dugro Fruit & Veg contains lcFOS and other essential nutrients that help support a good digestive system. Dugro Fruit & Veg also contains DHA, SA and Taurine, which are important components in the brain; Alpha-linolenic acid (ALA), an essential fatty acid and other essential nutrients such as vitamins A,B,C,D and E, iron, zinc, calcium and magnesium.

Speaking at the launch, Toni Brendish, managing director of Danone Dumex (Malaysia), explained that the new formulation is in line with the brand’s efforts to continuously nourish future generations.

“As a brand with a 53-year heritage in Malaysia, we understand the importance of supporting the physical and mental development of a growing child. This is why we took it upon ourselves to infuse our growing-up milk with fruits and vegetables extracts. Natural sources of dietary fibre, fruits and vegetables promote good bowel movement to support a healthy digestive system and happy tummies.

“The new Dugro Fruit & Veg is in accordance with Malaysian children’s nutritional needs and based on the Malaysian Recommended Nutrient Intakes (RNI). It is also sucrose-free and therefore, a healthier choice for growing-up children,” she said at the launch.

At the event, Danone Dumex also introduced the first maternal milk in the Standard segment, called Dumil Mama. Enriched with folic acid and other essential nutrients and minerals, Dumil Mama is sucrose-free and currently the most affordable maternal milk in the market.

Danone Dumex has also revamped the existing variants in the Dugro range. The Fine Cereals variant, now called Dugro Multi-Grain, comes with 25% more grain. Also sucrose-free, Dugro Multi-Grain provides growing-up children with the energy needed to cope with today’s fast-paced and highly-competitive environment. In addition, the Honey, Regular and Chocolate variants now boast increased ALA and reduced sucrose.

In conjunction with the launch, Danone Dumex also introduced a new Dumex Dugro Facebook page (www.facebook.com/DumexDugro) to provide mothers another platform to interact with the brand. Mothers will also have the opportunity to feature their children on a digital billboard along Jalan Bukit Bintang from Nov 20-Dec 19, 2011. All they need to do is snap a photograph of their children above three years, enjoying fruits and/or vegetables and post it on the Dumex Dugro Facebook page from now until Dec 14, 2011.

In addition, there will be a sampling of Dugro Fruit & Veg at selected hypermarkets and supermarkets. Mothers can also request for a sample via the Dumex Dugro Facebook page or www.dumex.com.my.

Dugro Fruit & Veg is priced at RM9.90 (300g) and RM26.70 (900g) while Dumil Mama is priced at RM9.90 (200g) and RM19.90 (480g). For more information, go to www.dumex.com.my or call Danone Dumex Careline at 1800 38 1038.